We've engaged a law firm to monitor our critical trademarks, but with a diverse portfolio, we rely on Clickright to automatically monitor for identical or highly similar trademark applicaiton as we only enforce against apprent infringements for our smaller brands.

In my capacity as an IP lawyer, I emphasize the importance of trademark monitoring. Regrettably, some IP owners choose to cut costs. In such instances, I strongly advise considering ClickRight to at least obtain identical or highly similar results—undoubtedly a more proactive approach than taking no action at all.

I prefer receiving "raw data" rather than a lawyer's interpretation accompanied by a lengthy recommendation and an invoice. By reviewing the data myself, I can determine what actions to take and what to overlook.

As an in-house counsel, you juggle various responsibilities, including staying informed about competitors and the overall market. I use ClickRight primarily for trademark monitoring but also to gather market intelligence.